How to Promote Your Online Store on Google Ads With No Fixed Costs — TWOads’ Exclusive Offer

If you run an online store and have ever thought about running Google Ads campaigns, you probably already know how the classic model works: you pay a fixed monthly retainer to a consultant or agency, whether you sell or not. On top of that, you also pay your ad budget.

At TWOads, we chose a different model — one where our interests are aligned with yours.

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What the offer includes

Our exclusive offer for online store owners has two main components:

1. 3% commission on sales

You don’t pay a fixed retainer. You don’t pay regardless of results. You only pay 3% of the sales actually generated through the Google Ads campaigns we manage.

That means our motivation is directly tied to your performance. The more you sell, the more we earn. If the month wasn’t great, you’re not hit with a fixed invoice adding to your costs.

It’s the most transparent model you can have with an advertising agency.

2. -20% off cost per click (CPC) through TWOads CSS

This is the technical advantage few people understand, but it makes a real difference to your ad budget.

TWOads is a certified Google CSS (Comparison Shopping Service) partner. Through this partnership, your Shopping and Performance Max campaigns run through an independent CSS rather than Google Shopping directly — and Google automatically grants a 20% discount on cost per click in Shopping auctions.

In practice: if you were paying 1 RON per click, you now pay 0.80 RON. Same click, same result, lower cost. At high traffic volumes, the savings are significant.

Read more: From Loss to Profit: Unlocking Potential Through Supplemental Feeds and CSS (ROAS: 0.80 -> 4.17)

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Why this model works

A commission-on-sales model isn’t a fit for every agency — it requires confidence in campaign quality and full transparency in reporting. That’s exactly why we offer it: because we’re confident we can deliver measurable results.

You get:

• Continuously optimized campaigns — we don’t set and forget, we monitor and adjust constantly
• Full transparency — you have access to your own Google Ads account and see exactly what’s happening
• Clear reporting — not reports full of meaningless charts, but relevant data on sales, costs, and ROAS
• Dedicated support — we work with online stores, so we know what matters in e-commerce

Read more: [IT&C Case Study] How We Tripled Sales and Grew ROAS to 4.54 in Just 30 Days With Advanced Segmentation and CSS Strategies

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Who this offer is for

This offer is designed for online store owners who:

• Want to start or scale their promotion on Google Ads
• Don’t want to risk large budgets without a guarantee of results
• Are looking for a long-term relationship with an agency aligned with their success
• Have products with reasonable margins that allow for a 3% commission
• Have an ad budget of at least 10,000 RON

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How TWOads CSS works in practice

Google CSS is a program that allows authorized partners to run Shopping ads on behalf of advertisers. The advantage comes from how Google structures auctions: campaigns run through independent (non-Google Shopping) CSS providers automatically benefit from a 20% discount on CPC.

TWOads is one of the few certified CSS providers in Romania, which means our clients access this advantage without doing anything special — the benefit is automatically included in the collaboration.

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How to get started

The process is simple:

1. Contact us — we discuss your store, products, and goals
2. We audit your account — if you already have a Google Ads account, we audit it for free
3. We build the strategy — Shopping, Performance Max, and Search campaigns tailored to your niche
4. We launch and optimize — we track results and continuously adjust

There are no setup costs and no long-term commitments. If the results don’t come, there’s no reason to stay.

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Conclusion

The classic agency model — a fixed retainer regardless of results — isn’t the only answer anymore. At TWOads, we believe a good agency should win when the client wins.

3% commission on sales + 20% off CPC is our offer for online store owners who want to promote smartly on Google Ads.

If you’re curious what this could look like for your business, get in touch with us and let’s talk with no commitment.

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