[Case Study] Less is better: +50% increase in Conv. Value, ROAS and -50% decrease in CPA in 3 months

Case study of a Google Ads account taken over in March 2023, where we applied the Less is better principle and obtained a 50% increase in order value, ROAS and a 50% decrease in CPA in just 3 months.

In February, the account looks like this:

Ad spend 19085 lei
Conversion Value 82 322 lei
ROAS 4.31
CPA 56.95
Number of conversions 335

After 3 months, in which I applied the „secret ingredients” of TWOads, the results in May 2023 looked like this:

Ad spend 18085 lei
Conversion Value 172 750 lei
ROAS 9.55
CPA 29.19 lei
Number of conversions 619